Context

Ethereum Slovenia is a community for anyone interested in the Ethereum ecosystem - developers, founders, investors, students, and curious newcomers. The group was already active through events and meetups, but the visual presence was inconsistent and lacked cohesion.

The brand appeared amateur across social posts, event materials, and presentations. There was no unified system for logo usage, typography, color, or layout. As the community grew, it became important to establish a professional and recognizable identity that could scale across digital and physical touchpoints.

Strategic Direction

Positioning

A local extension of the global Ethereum movement - open, minimal, community-led, and trustworthy. The goal was to reflect Ethereum's global credibility while embedding clear Slovenian context and identity.

Core Attributes

• Open
• Local
• Community-led
• Minimal
• Clean
• Trustworthy

Logo Idea

Custom wordmark and symbol derived from the original Ethereum diamond. The diamond motif was adapted and integrated with Slovenian symbolism, referencing Triglav - the country's most recognizable mountain. This created a mark that feels native to the Ethereum ecosystem while clearly rooted in Slovenia. The system includes: Primary logo (symbol + wordmark) Symbol-only usage for social and event avatars Light and dark background variations Clear spacing and safe-area rules

Outcome

• Unified and recognizable visual language across events and online presence
• More professional perception of the community
• Consistent social media visuals and event materials
• Stronger local identity while maintaining Ethereum credibility
• Faster production of on-brand assets

Social Media Use

Consistent social media visuals and event materials. Templates and examples for posts, stories, and event announcements.

Brand Guidelines